Current situation in the USA and South America
March 9 - 2:00 pm to 2:30 pm CET
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There are strict global standards that govern the use of different technologies such as methyl bromide, hot water treatment, and ionizing technologies for treating agricultural commodities in transboundary shipments. Over the past decade there is definitely a shift in switching to ionizing technologies such as gamma and electron beam technologies. There is no better region of the world to see this change taking place than in the Americas This has resulted in significant increases in volumes of agricultural products that are being treated by ionizing technologies. In large countries in the region such as Brazil, Argentina, and Mexico, the market for ionizing technologies in the spice, pet food and processed foods is very large. The biggest challenge to faster adoption is the lack of private investment in these technologies. The talk will illustrate the value proposition of these technologies in the phytosanitary applications, in the spice industry, the role of the retailers as well as suggest a path forward for accelerated adoption of eBeam and X-ray technologies.